Fix Fahrrad
Rebranding | UX/UI
Illustrator, InDesign, Photoshop & Procreate
Assignment:
For a school project, I undertook a comprehensive rebranding of "Buchegger Velos-Motos," transforming it into "Fix Fahrrad." This included developing a fresh and engaging name, designing a modern and relevant logo, crafting a memorable claim, writing compelling copy, creating cohesive imagery, and building an interactive prototype for a user-friendly webshop.
The project showcased my skills in branding, UX design, and visual storytelling.
Implementation
I created mockups of the "Fix Fahrrad" website prototype, showcasing a modern, user-friendly design with a clear structure and optimized navigation to enhance the experience.
The prototype included all the necessary pages, from the homepage to the completion of the purchase process.
Conclusion
Although the naming process was time-consuming, the result is a dynamic, modern brand identity that aligns with the new name, claim, and the action-oriented imagery of cycling.
Fix Fahrrad
Rebranding | UX/UI
Illustrator, InDesign, Photoshop & Procreate
Assignment
The project involved rebranding "Buchegger Velos-Motos" as "Fix Fahrrad," developing a new name, logo, claim, visuals, and an interactive webshop prototype.
Conclusion
Although the naming process was time-consuming, the result is a dynamic, modern brand identity that aligns with the new name, claim, and the action-oriented imagery of cycling.
